ITD TALKS: Social Media for School Districts

Anthony Rotolo, Social Media Strategist
Syracuse University School of Information Studies
Social Media for School Districts
January 18, 2012, 12:00 - 3:00
CNYRIC, Rodax 8

Social media are changing how we share information and interact with private and public organizations. What can school districts learn from the business and nonprofit world about leveraging these tools to build a community of interest and support?

Please join us for a great opportunity to meet with our keynote speaker and network with other curriculum and technology leaders! Register here.

Anthony Rotolo is an Assistant Professor of Practice at the Syracuse University School of Information Studies, where he specializes in Social Media and the study of real-time information. His course, “Social Media in the Enterprise”, addresses the changing expectations of information users and how businesses and organizations of all sizes can leverage social media to achieve strategic goals. This course at the Syracuse University iSchool leverages real-time social media to deliver a fast-paced, hands on experience and has developed its own online community of learners, practitioners and experts who join the class each week via Twitter. In 2009, Rotolo was appointed Syracuse University’s Social Media Strategist, which was the first position of its kind at the university. In this role, he led a team of staff and students to develop and implement a strategy that established Syracuse as a leader in the use of social media among its peers in higher education. Less than one year later, Klout, an organization that ranks online influence, rated Syracuse as the second-most influential college in social media, behind first-place Stanford and ahead of third-place Harvard. Rotolo has received the Faculty of the Year Award (2009, SU iSchool), as well as the Web-based Information Science Education Consortium’s Excellence in Online Education Award (2009). In 2011, Rotolo was awarded “Young Technologist of the Year” by the Technology Alliance of Central New York. Rotolo is also a cofounder of enormo.us, a creative agency that specializes in social media consulting, interactive design, digital video and animation. He has been a contributing writer for Mashable, SocialFresh, PRSA Tactics, the Syracuse Post-Standard, and other widely read publications and blogs. He has also been featured in articles in the New York Times, ABC News and other news outlets. Professor Rotolo recently completed a speaking tour titled, “Social Media 101: Join the Conversation,” which visited thirteen cities nationwide. Attendees are invited to strategize on how social media can be used to achieve professional and personal goals.